3 Content Marketing Trends to Watch

“Content marketing is a success defining element for today’s businesses. Better the content marketing better is the business.”

Content marketing in a right way can give your business a right exposure. In this fast paced world of internet, you cannot neglect it, otherwise your business might extinguish in the end. You have to pay equal attention to content creation and promotion.

With each passing day, we see new trends emerging in almost every aspect of online marketing. Content marketing is no different. From Facebook, Twitter to Snapchat, new platforms are being emerged, promising to deliver better value for content marketing.

To stay competitive, companies have to stay updated with the emerging trends. That’s why today I aim to shed light on major trends that you should watch closely in 2017.

Content Marketing Through Videos

Video is visual description of your story.

Being in trend from quite some time, videos will continue to lead the content marketing in 2017. The effectiveness of videos is obvious as indicated by the following statistics on HubSpot.com.

  • Videos increase click-through rate by 200-300%
  • Videos increase conversion by 80%
  • 64% of customers make buying decisions after watching the video
  • YouTube reports 100% increase in mobile video views every year.

No doubt, marketing through videos is really effective but that does not mean you start doing it haphazardly. You should do strategic video marketing to squeeze maximum juice out of it. Make purposeful videos and align with your long-term strategy. Through videos, you can:

  • Deliver your brand message
  • Communicate your brand story
  • Explain your value proposition
  • Build relations with your customers and prospects.

However, you also need to be careful while creating videos. A boring video or a video that does not have any value for customers will go in vain.

Keep following do’s and don’ts in mind:

Do’s:

  • Videos should be purposeful and carry value for your customers.
  • Videos should be attention grabbing.
  • Videos should be bit emotional or sentimental.

Don’ts:

  • Videos should not be too long or too short
  • Videos should not be boring
  • Videos should not be offensive by any mean.

So heads up for 2017 and aim to interact and convert your customers through strategic video marketing.

Content Marketing Through Snapchat

As reported on Bloomberg, every month Snapchat gets about 10 billion views and 100 million active users. Imagine the wider audience you can reach by using Snapchat.

Snapchat is on scene since 2012. Earlier, it was considered mainly as a sexting app. But with the passage of time, Snapchat added features that make it a really attractive marketing medium for businesses. 2017 is expected to see exponential growth in Snapchat use for content marketing.

Snapchat allows 10 second snapshots. That means nothing useless, only the message that you really want to convey. Not only it is highly engaging, it also allows easy interaction with customers. Through a 10-second snapshot, you can

  • Introduce your business
  • Convey your inspiring story
  • Create a teaser
  • Offer a discount or promotion
  • Find the talent
  • Promote your product

And the options are unlimited.

So keep your fingers crossed in 2017 to explore thousands of ways you can use Snapchat to reach a wider audience.

Use Data-Backed Content

Whatever medium you are using for content marketing, make sure that the content you are marketing is valuable. It should be informative, educative and interesting. Back it with important statistics, facts and figures to build a high level of trust with your audience. Include case studies, expert opinions and empirical evidences to support your information.

So keep these points in mind while you are planning a content marketing strategy for 2017. Focus on these areas and you will have a brilliant year ahead.

Best of Luck!

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5 New Year’s Resolutions for Busy Families

It somehow seems that modern life is busier than it has ever been. As well as our work and family commitments, there are now so many ways to spend our leisure time; it often feels like 24 hours is simply not long enough to get everything you wanted done in the day.

The problem of being busy all of the time (even though it is a good problem to have) hits those of us who have time-consuming jobs and are also raising a family the hardest. If you fall into this category, you may find it helpful to read the following list of five potential New Year’s resolutions you could make to ensure your 2017 is less stressful than this year may have been!

1) Leave the office on time – Even if it’s only on one or two days a week, it is important that you sometimes put your foot down and leave your place of work as soon as your day is meant to finish. You’ll find that you get much more done in the evenings!

2) Invest in a 2017 calendar – It may sound like a simple step, but that’s sort of the point. Having your work and leisure commitments mapped out for the weeks and months ahead in an easy to view format will allow you to see at a glance just how busy you are and whether you are taking on too much.

3) Spend 10 minutes doing nothing – Again, this is more productive than it sounds! Set your alarm ten minutes earlier every day so that, before you get up, you can spend this extra time in completely undisturbed silence, thinking about what your priorities should be for the day to come.

4) What are your two most important tasks? – Speaking of priorities, it is also a good idea to take a step back from time to time and decide which the two most important jobs are that you wish to accomplish on any given day. This is a great way of clearing your head when you feel overwhelmed.

5) Consider hiring household staff – You may have thought that hiring a nanny or other household staff might be the ‘easy way out’, but this is not the case. Those who have invested in professional assistance of this kind know that hiring a caring and responsible person to help run your busy home is a fantastic way of relieving domestic pressures.

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Hottest Web Designing Trends Of 2017 Explored

Just a few days back, we actually came across a question (posted on a forum) regarding the eventual death of web design. Much as we couldn’t gauge why such a question had actually cropped up, we were not even interested in finding out details because of one simple reason – we were more excited to find out what web designing actually has in store in 2017.

Let us tell you that 2017 is going to be a great year for designing and development and today we will walk you through the trends that are going to evolve and become stronger this year. Let us read on to explore further.

Parallax is coming with custom graphics: It’s going to be a great combination

Parallax is going to get stronger with custom graphics. As we all know by now, Parallax enjoys a desirable position in the web designing sphere – thanks to the fresh elements added by it. One of the main reasons why this trend has tasted success is because it allows visitors to pay attention to every stroll. In 2017, expect parallax designs to be backed by custom graphics, complete with the high-resolution screens, retina speed and faster internet connection. Users can enjoy one of the hottest web design trends -i.e. graphics – expected to do away with the minor flaws of parallax. Will Lazy Load continue to be prominent?

Lazy load is one attribute which, it is believed, helps websites to load faster. 2017 in all probability is going to witness improved lazy load functionality when the site images will load even before the viewport appears on your screen. As of now, visitors have to wait for a certain amount of time before the images load properly. In 2017, we are definitely expecting this problem to be done away with.

The rise and rise of flat designs

Flat designs are definitely going to stick around and make their presence felt. Imagine how designers were busy demonstrating their complicated web skills by filling up websites with flashy animations and illustrations. Flat designs stand for simplistic renderings of your designing skills. Simple websites, time and again, have won the battle against their complex counterparts by virtue of being more Google-friendly. They load faster and can easily be comprehended by Google and other search engines. On the other hand, complex sites with an overdose of flashy animations might not even be recognized for the most used keywords simply because Google is unable to recognize flash at present. It is important to use flash within limited spaces. 2017 is definitely going to witness the rise of flat aka more simplistic web designs. Make sure the website designing company hired by you is well aware of the aforementioned trends in order to serve you in the right fashion. In order to be completely sure of the credentials of the designer, make sure you are reading reviews and seeking personal recommendations from peers. While interviewing several designers ask them how much they know about the latest trends in web designing. Keep 2017 in mind while judging answers.

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Social Media Marketing Strategies To Improve Your Efforts

We all know about Social Media that either makes you a hero or a devil of someone’s life in just a few seconds. It is not only used for the personal communication but also has countless benefits to offer for the growth of your business. Their platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Tumblr and many more are popular for their own reasons, therefore you have to be very attentive while working on them. For this, you just need full proof Social Media Marketing Strategies that accelerate your efforts and give refreshing results. So, take a look at some strategies you can try to improve your efforts in the upcoming year 2017. Create A Plan And Stick To It: If you want to get results from your strategies so the first and foremost thing you need to do is create a plan and stick to it. This is because a plan is a must to execute otherwise things get unorganized and you will never get the results what you actually look for. For this, you don’t need to climb the mountain, just think what your customers want, explore the new opportunities and plan accordingly.

Don’t Get Confused Between It’s Different Channels: Another important thing you need to do is to treat every social media channel as a separate entity and don’t mix match them with each other. This is because every channel has its own features and way of working. Likewise, Facebook is for people you used to know, LinkedIn is for you already know, Twitter is for you want to know and many more to define. The list of its different platform and their hidden objective is limitless and can help you to achieve new heights in your business.

Stay Active: The key to your success depends upon your engagement with your customers. It lets you connect with your target audience and give you the outcomes only if you stay active and update them timely. Your regular post gives your visitors a reason to follow you and stay tuned for you. Always keep in mind creating an account and leave it for months and then suddenly come and post will never give you the results, it only works if you constantly update it. Track And Talk: Last but not the least way to improve your Social Media Marketing Strategies in 2017 is by tracking the record of your customer, their taste, and preference and their feedback. You can even talk with them about all such topics, this may help you to improve yourself and make your customer feel that they actually value for your business.

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5 Book Recommendations to Have a Great 2017

As you run around doing your final Christmas shopping this week, have you remembered your favorite person? (You!)

I know you do a lot for others in your life – your family and extended family, your co-workers or employees, those people who serve you in your favorite restaurants, cleaners, mail delivery people, etc. – but what about yourself?

As we stare down New Year’s Eve and a whole new year of dreams and goals, why not give yourself a couple of books (or audiobooks) that can motivate and support you in achieving those dreams?

Here are my top five favorite motivational and inspiration books. If you haven’t read them, then you’re in for a treat…

#1. “The Advanced Formula for Total Success,” by Dr. Robert Anthony. This is a classic and one that I read every year. It is packed with the truth about what is holding you back from achieving your dreams, AND it tells you how to release the breaks. It is out of print, but luckily Amazon.com has many sellers still offering copies from a few bucks to over $40. Search for it today and get ready for a powerful, life changing book that you will enjoy for years to come.

#2. “Find and Use Your Inner Power,” by Emmet Fox. I read sections from this book almost every day. It is a book of essays, each only a page to a page and a half long. The essays are about the law of attraction from a spiritual perspective. Simply one of the best books out there to be reminded of the truth.

I recommend you start every day by reading a page or two.

#3. “The Secret,” by Rhonda Bryne. One of the most accessible books on the law of attraction. If you’re not familiar with this concept, then this is a great introductory book.

Bonus book: Another great introductory book on the law of attraction is: “As a Man Thinketh,” by James Allen. This book is probably available for free as an eBook. Great, quick read that will change the way you think.

#4. “The Success Principles,” by Jack Canfield. If you’re looking for a more complete, step by step, guide to setting and achieving goals, this book will get you there. Make sure you have a notebook handy as Jack will have you doing exercises as you plan the rest of your life.
#5. “The Complete Book of Phone Scripts,” eBook for sales people. How could I not put the bestselling book of phone scripts on this list of books to help you have a killer 2017?

If you are in sales, then this is a must have. Let’s face it: 80 – 90% of the objections and stalls you get are the same, day in and day out. You will be 100% more effective if you just take the time to script out the best practice ways of dealing with them. It’s called being prepared. Plus, this is the gift that keeps on giving with over $500 worth of extra bonuses!

So there you have it. 5 (actually 6) books that will help you set goals and achieve them. Give yourself something that will continue giving for the rest of your life.

Copyright (c) 2016 Mr. Inside Sales

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